During this strategical project for SNCF, the leading railway company in France, I worked as the UX designer, collaborating closely with the SNCF Réseau team. The aim was to create a more efficient and user-friendly website. As part of the UX process, we conducted extensive research by interviewing both teams and network travelers to gain insights into their diverse needs.

The next step involved organizing the vast amount of content on the website. We conducted various workshops to gather information and ensure a cohesive user experience. Based on the research findings, I crafted wireframes, visually outlining the new pages and sections of the website. These wireframes served as a blueprint for the site’s layout and navigation, ensuring a seamless experience for professionals and local individuals using the French railway network.

Throughout the process, I worked closely with the team, incorporating their feedback and suggestions to refine the designs. Additionally, we conducted user testing at La Maison du Test, where we evaluated the interface directly with users, including both professionals and local travelers. This feedback loop allowed us to make iterative improvements, ensuring that the final website met the needs and expectations of its users while representing a significant step forward for SNCF Réseau.

Objectives:

• Create a more efficient and user-friendly website for SNCF Réseau.
• Improve the user experience for both professionals and local individuals using the French railway network.
• Ensure the website design easily adapts to the diverse graphic charts of SNCF’s clients.

Tasks:

• Conduct extensive research by interviewing teams and network travelers to understand their specific needs.
• Organize and structure the vast amount of content on the website to ensure a cohesive user experience.
• Craft wireframes to visually outline the new pages and sections of the website.
• Work closely with the team to incorporate their feedback and suggestions into the designs.
• Conduct user testing at La Maison du Test to evaluate the interface with professionals and local travelers.
• Make iterative improvements based on user feedback to enhance the website’s usability and functionality.

Deliverables:

• Efficient and user-friendly redesigned website for SNCF Réseau.
• Wireframes serving as blueprints for the site’s layout and navigation.
• User testing results and feedback for iterative improvements.
• A final website that meets the needs and expectations of its users while representing a significant step forward for SNCF Réseau.