The first step was to work with a data analyst to get insights from the data collected from current site usage. Following this analysis, we were able to establish UX and UI recommendations on all screens. The data fed the ideation process and allowed us to quickly make design decisions.

Objectives:

1. Improve the user experience of the ecommerce canal
2. Make the site more visually appealing to customers
3. Improve user experience of gift option
4. Ensure mobile compatibility first
5. Improve the shopping process and facilitate in-store pickup

Tasks:

• Analyse data to identify pain point and opportunities
• Design of a new modern and intuitive user interface

Deliverables:

• Data analyse research document
• User interface design (wireframes and mock-ups)