Designing an e-commerce experience for a large retail store
The Casino e-commerce site needs a redesign to improve the user experience and modernize the site’s appearance. The goal of this project is to design a modern and user-friendly interface for customers who want to do their grocery shopping online. The project includes creating wireframes and reflecting on user journeys to ensure that the new interface meets the needs and expectations of customers.
Objectives:
- Improve the user experience by making the site more intuitive and easy to navigate
- Make the site more visually appealing to customers
- Ensure mobile compatibility
- Integrate the different services of the Casino group ecosystem
- Optimize the user journey for a more efficient online shopping experience
Tasks:
- User research to understand customer expectations and habits for online shopping
- Design wireframes for the new user interface
- Reflect on the user journey to ensure that the new interface is optimized for an efficient online shopping experience
Deliverables:
- Wireframe design for the new user interface
- User journey plan for the new interface
See Next
Enhancing User Experience for complex onboarding processes in personal trading and banking accounts at Société Générale
Client: Société Générale
Date: 2022
Role: Lead UI Designer
