Redesign online rental user experience for the number one ski store in Europe
The online ski booking site SKISET needed a graphic redesign to improve the user experience and make the site more attractive to customers. The goal of this project is to design a modern, easy-to-use user interface that helps customers easily find and book ski equipment.
Objectives:
- Improve the user experience by making the site more intuitive and easy to navigate
- Make the site more visually appealing to customers
- Ensure mobile compatibility for easy access to reservations from anywhere
- Improve loading speed for a better user experience
- Improve the booking process and facilitate in-store pickup
Tasks:
- User research to understand customer expectations for booking ski equipment online
- Design of a new modern and intuitive user interface
- Developed a prototype to test the feasibility of the new user interface
- Implemented the new interface on the site using modern technologies to improve loading speed
- User testing to ensure that the new interface meets customer expectations
Deliverables:
- User research document
- User interface design (wireframes and mock-ups)
- Functional prototype of the new user interface
- User tests and audition report of the prototype with recommendations for improvements